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The Atkinson Family -
circa 1981
Top Row (L to R):
Michael, Julie, & David
Bottom Row: Holly,
Steve, and Theoden


Doll and Fannie on
the old farm.


The Atkinson Family
Today
(L to R): Julie
Kindra, Holly, David, & Steve


David and Kindra
bottling milk

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The name for
GREENWOOD FARMS comes from a passage in J.R.R. Tolkien's
"The
Return of the King:"
" . . . . and
they passed onto a long green lawn, glowing in the sunshine,
bordered by stately dark-leaved trees. . . a stream ran down
before them between flowering banks until they came to a
greenwood at the lawn’s foot. On the lawn where they now
stood a great host was drawn up. . . . and as the Hobbits
approached swords were unsheathed and horns and trumpets sang.
And all the host laughed and wept, and in the midst of their
merriment and tears the clear voice of a minstrel rose like
silver and gold. . . . and he sang to them until their hearts,
wounded with sweet words, overflowed. . . . and they passed in
thought out into regions where pain and delight flow together
and tears are the very wine of blessedness..."
This is our
vision for Greenwood Farms: to be a place where all life is
revered, where the joy of following our bliss mingles with the
pain of loving deeply, where "tears are the very wine of
blessedness."

GREENWOOD
FARMS began in 1981, in our family kitchen, with this simple
plaque, created by Julie and David, that says, "Find the
Greenwood, Find the Dream." In those days, the dream was
that of a young family that wanted to return to a simpler way of
life. We sold our house in town and moved to a little farm in
Dent County, not far from the town of Salem, Missouri. With us
we brought three Suffolk Draft horses, a yellow Labrador
named Michael, and a Great Pyrenees named Rebecca. It was an
embarrassment of riches and the beginning of our journey with
the land.
Two of the
Suffolks we owned were Amish-raised mares who had worked for
Samuel Kinsinger on his farm in Pennsylvania for all of their 18
years. Fannie and Doll would teach us and every young horse on
the place, the fundamentals of working with horses. The other
Suffolk was a gangly yearling stallion we named Theoden King. He
would be the sire of Greenwood Farms Suffolks for many years to
come.
In the course
of the next eight years, we all came to love working with
animals and living close to the land. In addition to the horses,
we shared our lives with many wonderful animals: Julie's flock
of Buff Orpington and Light Brahma chickens, Rouen ducks,
Toulouse geese. Duroc and Hampshire pigs, a variety of
mixed-breed beef cattle, and our prize herd of 26 Jersey cows.
Back then,
the dairy was called Holly's Jerseys and it was Holly that did
the bulk of the milking. Her Jersey cows won awards for high
milk production and her dairy received a commendation for its
superior cleanliness. We sold the milk on the commodity market
and even during the lean times in the mid-1980s, we managed to
do pretty well.
In 1989, our
dream was put on hold for a while. Both Julie and David were
going off to college and those costs, along with the loss of
their helping hands, made it clear that keeping the farm just
wasn't practical. It was terribly hard to let go of our life on
the old farm, but time moves on and we had to move as well.
In 2003, an
amazing thing happened: We decided to farm once again. Steve and
Holly lived on 275 acres of wild land south of Rolla and as
retirement age approached, they yearned to get back to basics -
a horse or two, a cow, maybe a few chickens. It was going to be
a small enterprise, but then they told the kids!
Julie and
David, along with David's wife Kindra, had worked in the
corporate world for ten years after college and all three were
looking for a better way of life. Steve proposed a radical
notion: What if we gave farming another try - this time as a
business? The Slow Food movement was just beginning and we
though by niche-marketing chemical-free, humanely raised foods,
perhaps we could all come back home to the life we loved.
It worked!
Using the business savvy learned in building one of the most
successful dental practices in the country, Steve (aka Dr.
Atkinson) and Holly set to work building their next success:
Greenwood Farms, LLC. David, Julie, and Kindra put their skills
to work too: David used his lifelong interest in all things
mechanical to select and repair the farm equipment needed to
start the farm; Kindra took her knowledge of accounting and set
up our bookkeeping system, and Julie devoted her artistic skills
to designing the Greenwood Farms website, brochures, and ads to
promote the farm. Together, we researched the art of grass-based
farming - attending "grazing schools" across the country to
learn how to select the right grass, effectively rotate
pastures, and choose the right breeds of livestock for the type
of farming we wanted to do.
Over the next
few years, we experimented with various breeds of beef cattle,
sheep, hogs, and poultry to see what types produced the best
meat. We began attending farmer's markets to see what people
wanted to buy and we quickly learned that our customer-base was
to be found in larger metropolitan areas, especially St. Louis.
As the public became better educated about the values of locally
raised, grass-based meats, the demand for our products grew and
encouraged us to keep going - and to keep trying new things.
In 2006, we
decided to add dairy products to our list of offerings and Piney
River Jerseys was born. We started with two cows, milked in a
spotlessly clean, but very small dairy-room at our barn. Our raw
milk sold like hotcakes and in the spring of 2008, we began
construction of a state-of-the-art dairy barn and bottling
plant. The building was completed in the fall of that year and
we became the first state inspected, Grade A Raw Milk dairy in
the state. We now milk 12 cows twice daily and bottle the milk
right here on the farm. St. Louis continues to be our best sales
venue, with weekly milk sales of more than 150 gallons becoming
the norm.
The dream is
alive and well on Greenwood Farms today. We've just finished our
cheesemaking facility and hope to add a selection of aged raw
milk cheeses to our repertoire in 2010. Sales continue to be
brisk and have come to include several of the top gourmet
restaurants in St. Louis. We are tremendously grateful to our
customers for making this dream come true.
Hanging on
the wall in the kitchen of our home on the present-day Greenwood
Farms is the same plaque Julie and David made so many years ago.
"Find the Greenwood, Find the Dream.: It reminds us that our
farm is more than just the work we do - it is a place to nurture
each other and the land we hold so dear. Its a life full of
challenges and hardships - long days and sleepless nights trying
to keep things running smoothly - and although we may get tired,
we never get tired of our life "down on the farm." |